Look cool, confident and casual.

Feel comfortable, relaxed and fresh. Express your personal sense of style with this rugged-look limited edition range designed for the urban traveller. The eye-catching iconic designs are inspired by unique cultural graphics taken from the National Geographic archives. Incorporating inventive traveller-friendly features, this collection’s natural fabrics are chosen for comfort and durability.

Enjoy your journey wearing gear developed with input from National Geographic explorers. Breathe a sigh of relief - the weekend’s here. Give the paraphernalia of your working week a couple of days off, and slip into something more comfortable.

That’s Rugged Basic: relaxed, cool and casual, this is you in your own time. Inspired by unique cultural graphics taken from the National Geographic archives, and with travel-friendly features, Rugged Basic’s cotton-based materials are tough yet comfortable, in highly individual colours, and all carrying the National Geographic flag logo. Enjoy your journey in Rugged Basic.